Curriculum

Bachelor of Management Study Program Specifications

A. Identity

Institution Name                             : Udayana University

Educational Institution Name         : Faculty of Economics and Business

Study Program Name                     : Bachelor of Management

Year Established                             : 1967

External Accreditation                   : LAMEMBA and FIBAA

Accreditation Status                       : Superior/Excellent (Decree No. 450/DE/A.5/AR.10/VII/2025)

                                                          Internationally accredited by FIBAA

Academic Title                               : Bachelor of Management (SM)

Study Duration                               : Minimum 4 years (8 semesters), Maximum 8 years (16 semesters)

Minimum Credits for Graduation  : 144 credits (SKS)

Language of Instruction                 : Indonesian and English

Admission Criteria                         : General applicants must be graduates of high school (SMA) or equivalent. The admission procedure for general applicants is conducted through four types of selection processes regulated by the university:

      1)     National Selection Based on Achievement (SNBP).

      2)     National Selection Based on Test (SNBT).

      3)     Independent Admission Track (Jalur Mandiri).

      4)     International Admission Track (Jalur Internasional)

B. Study Program Profile

1. Graduate Profile

a) Entrepreneur

b) First-line Manager

c) Research Assistant

2. Academic Focus

The Bachelor of Management Study Program focuses on developing competencies in management and business as its core subject matter. Students are equipped with an understanding of management functions, business strategy, decision-making, and effective organizational management. Additionally, the program integrates research and development as well as technology as supporting subjects to enhance analytical, innovative, and adaptive capabilities in response to scientific advancements and digital transformation. To strengthen graduate character, the program incorporates cultural aspects and the creative economy as distinguishing features; this ensures graduates possess a broad perspective on organizational management while remaining mindful of local values ??and creative economy opportunities.

3. Alignment with Industry Needs

The structure of the curriculum demonstrates that the Bachelor of Management Study Program is designed to meet the evolving needs of the business and industrial sectors. Mastery of management and business principles serves as a primary foundation for addressing modern organizational challenges, while the integration of technology ensures graduates are prepared for the era of digitalization and business transformation. Competence in research and development fosters the ability to formulate data-driven solutions and drive continuous innovation. Furthermore, the emphasis on culture and the creative economy provides added value, enabling graduates to develop businesses that are competitive, creative, and aligned with local social characteristics and economic potential.

4. Learning Methods

The learning methods in the Bachelor of Management Study Program are designed to achieve a balanced integration of theory and practice. Instruction is delivered through lectures, discussions, case studies, presentations, group projects, and research activities aimed at developing critical thinking and problem-solving skills. Students are encouraged to participate in impactful internships within the business and industrial sectors, thereby gaining real-world experience in applying management and business concepts.

Student Learning Outcomes

List of Courses

SEMESTER 1 

1.Management

2.Introduction to Accounting

3.Business Mathematics

4.Business Statistics

SEMESTER 2 

1.Introduction to Microeconomics

2.Marketing Management

3.Financial Management

4.Human Resource Management

5.Operations Management

6.Business Statistics

SEMESTER 3

1.Strategic Management

2.Entrepreneurship

3.Organizational Behavior

4.Application of Quantitative Analysis

5.International Business

6.Cooperative and MSME Management

SEMESTER 4

1.Creative Business Planning

2.Business Research Methodology

3.Business Feasibility Study

4.Planning and Operational Control

5.Quality Management

6.International Operations Management

7.Consumer Behavior

8.Global Marketing Management

9.Strategic Marketing Management

10.Banking Financial Management

11.International Financial Management

12.Security Analysis and Portfolio Management

13.Human Resource Planning

14.International Human Resource Management

15.Human Resource Training and Development

16.Digital Talent Management

17.Digital Project Management

18.Digital Consumer Behaviour Analysis

SEMESTER 5

1.Cost Accounting

2.Capital Market Theory

3.Taxation

4.Financial Markets and Institutions

5.Operations Research

6.Management Information System

7.Risk Management

8.Change Management

9.Marketing Communication

10.Retail Management

11.Business Valuation

12.Conflict & Negotiation Management

13.Tourism Business

14.Financing Management

SEMESTER 6

1.Managerial Economics

2.Business Ethics

3.Business Communication

4.Cross-Cultural Management

5.Supply Chain Management

6.Special Topics in Operations Management Research Proposal

7.Digital Marketing

8.Special Topics in Marketing Management Research Proposal

9.Public Sector Financial Management

10.Special Topics in Financial Management Research Proposal

11.Performance Management and Compensation

12.Special Topics in Human Resource Management Research Proposal

13.Financial Technology

14.Special Topics for Proposed Digital Business Research

SEMESTER 8

Thesis